Do you have organic Hawaiian coffees? Are they GMO or Fair Trade? What does Specialty mean? These are great questions deserving of thoughtful answers.
In Hawaii, farmers earn 30-60% of the price you pay for coffee. Outside of Hawaii, commercial coffee farmers earn as low as 5%.
So what’s behind the price of Hawaiian coffee? Living wages, U.S. infrastructure, and prices that are determined by quality, U.S. law and relationships, instead of traders on the NYSE.
Question: "Hi guys, I have a client here I’m sharing your coffee with, and she started talking about mold and mycotoxin-free beans which are supposedly sold by Bulletproof Coffee / Dave Asprey, etc.
What are your thoughts on mold in relation to coffee? Thank you."
The biggest lie in Hawaiian coffee affects growers and buyers alike. Over time it leads to poor quality, a poor reputation, and low pricing. It's a race to the bottom that makes farming unsustainable and evaporates trust. And that’s what we’re trying to change.