Sustainability Practices & Principles
FARM SUSTAINABILITY
WE'VE PURCHASED $3.5M OF FRESH COFFEES
FROM LOCAL FARMERS, THANKS TO YOU
We're raising the bar, scaling the reach, and changing the conversation about Hawaiian coffees upon the pillars of our values: quality, community, and sustainability.
We prioritize creating long-term value for local farmers while preserving Hawaii's beautiful places. By doing so, we nurture the future and this way of life for our island home.

RENEWABLE ENERGY
100% RENEWABLE ELECTRICAL ENERGY
Our commitment to using 100% renewable electrical energy has prevented over 29 tons of CO2 emissions. That's the equivalent of stopping 28,000 lb of coal from being burned, and what 33 acres of forest can sequester in a year.

SPECIALTY COFFEE
QUALITY, COMMUNITY, SUSTAINABILITY
Specialty coffee takes a whole systems approach to economic, environmental, and agricultural well-being, because we as an industry have learned that sustainability is rarely black and white.
The result is better care of our land, living wages for our workers, and remarkable coffee experiences for you.
Learn more about Specialty, Fair Trade
and Organic Hawaiian coffee

LIVING WAGES
BEHIND THE PRICE OF 100% HAWAIIAN COFFEE
The price of Hawaiian coffee reflects an equitable and sustainable supply chain, where local farmers and their employees can earn a living wage.
Together, by empowering farmers, we can enable top-tier Hawaiian coffees, innovation, sustainable land practices, and an inter-generational farming economy.

GIVING BACK
PROTECTING OUR WILD & BEAUTIFUL PLACES
We're proud to partner with organizations that support wildlife rescue and habitat restoration.
Thanks to your purchases, this year we supported Hawaii Marine Animal Response's marine life rescue program, and David Attenborough's World Land Trust through the purchase of 20 acres of wildlife-rich habitat.

