Sustainability Practices & Principles

FARM SUSTAINABILITY

WE'VE PURCHASED $3.5M OF FRESH COFFEES
FROM LOCAL FARMERS, THANKS TO YOU

We're raising the bar, scaling the reach, and changing the conversation about Hawaiian coffees upon the pillars of our values: quality, community, and sustainability.

We prioritize creating long-term value for local farmers while preserving Hawaii's beautiful places. By doing so, we nurture the future and this way of life for our island home.

RENEWABLE ENERGY

100% RENEWABLE ELECTRICAL ENERGY

Our commitment to using 100% renewable electrical energy has prevented over 29 tons of CO2 emissions. That's the equivalent of stopping 28,000 lb of coal from being burned, and what 33 acres of forest can sequester in a year.

Learn about the carbon footprint of coffee

SPECIALTY COFFEE

QUALITY, COMMUNITY, SUSTAINABILITY

Specialty coffee takes a whole systems approach to economic, environmental, and agricultural well-being, because we as an industry have learned that sustainability is rarely black and white.

The result is better care of our land, living wages for our workers, and remarkable coffee experiences for you.

Learn more about Specialty, Fair Trade
and Organic Hawaiian coffee

LIVING WAGES

BEHIND THE PRICE OF 100% HAWAIIAN COFFEE

The price of Hawaiian coffee reflects an equitable and sustainable supply chain, where local farmers and their employees can earn a living wage.

Together, by empowering farmers, we can enable top-tier Hawaiian coffees, innovation, sustainable land practices, and an inter-generational farming economy.

Learn about the cost of Hawaiian coffee

GIVING BACK

PROTECTING OUR WILD & BEAUTIFUL PLACES

We're proud to partner with organizations that support wildlife rescue and habitat restoration.

Thanks to your purchases, this year we supported Hawaii Marine Animal Response's marine life rescue program, and David Attenborough's World Land Trust through the purchase of 20 acres of wildlife-rich habitat.