The Merrie Monarch Festival is Hawai‘i’s most prestigious hula competition and cultural celebration, held annually in Hilo during the last week of April. This world-renowned event honors King David Kalākaua—fondly remembered as the “Merrie Monarch”—who played a pivotal role in revitalizing hula, music, and Hawaiian traditions during his reign in the late 1800s.
Elevating Hawaiian Traditions
Founded in 1963, the Merrie Monarch Festival began as a way to uplift the local economy and share the richness of Hawaiian culture. Today, it serves as an international stage for the most talented hālau (hula schools) to express their discipline, artistry, and deep connection to Hawaiian storytelling through dance.
Festival Highlights
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Hō‘ike Night – A free exhibition night showcasing breathtaking performances from hālau and invited guests.
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Miss Aloha Hula – A solo competition where dancers perform bothkahiko (ancient) and‘auana (modern) hula.
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Group Hula Kahiko & ‘Auana – Hālau perform in traditional and modern styles, conveying stories through movement, chant, and music.
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Merrie Monarch Parade – A vibrant procession through downtown Hilo, celebrating Hawaiian royalty, community, and pride.
The Silver Jubilee: Honoring 25 Years of Tradition
In 1886, King Kalākaua celebrated his 50th birthday with a grand jubilee—one of the most lavish events in Hawaiian history. The festivities lasted for several days and reflected his love for Hawaiian culture, music, and international diplomacy. More than a royal celebration, the jubilee symbolized Kalākaua’s enduring vision: to preserve and elevate Hawaiian identity on the world stage. And so began the Merrie Monarch Festival, a declaration of Hawaiian resilience, culture, and national pride, which continues to celebrate hula and Hawaiian arts.
As we honor this historic celebration, we also reflect on King Kalākaua’s enduring legacy. His Jubilee stands as a symbol of a sovereign Hawai‘i— an era when the monarchy stood strong, and its people embraced their identity with pride.
✨ Merrie Monarch at Big Island Coffee Roasters
Merrie Monarch is a cherished time in Hilo—a celebration of hula, culture, and Hawaiian heritage. At Big Island Coffee Roasters, we’re honored to share in this festive season with flavors and experiences that reflect the beauty of the islands.
☕ Silver Jubilee Latte
Each April, in honor of King Kalākaua’s enduring legacy, we feature the Silver Jubilee Latte — a coconut-based creation topped with rich cocoa powder, dusted in the shape of Kalākaua’s Jubilee coin. Available for a limited time at our Hilo café, this specialty latte is a tribute to Hawaiian history and regal celebration.
🌟 Festival Week Highlights
Join us for live music, specialty sips, and hands-on coffee & tea experiences—all right here in Hilo.
ALL WEEK LONG:Fresh Malasadas, Spam Egg Bites, Seasonal Drinks & Hawaiian Coffees
✨ EVENT SCHEDULE
MONDAY, APRIL 21
10:00 AM – 1:00 PM 🎶 Live Music: Lullaby in Birdland
TUESDAY, APRIL 22
2:00 PM 🌿 Free Māmaki Talk | Sign up:
4:00 PM 🍸 Espresso Martini Workshop | $15 | Sign up:
WEDNESDAY, APRIL 23
10:00 AM – 1:00 PM 🎶Live Music: Lullaby in Birdland
FRIDAY, APRIL 25
Time TBD 🎶 Live Music: Kuʻulei Music
SATURDAY, APRIL 26
1:00 PM ☕ FreePro Brewing Workshop
Max 15 participants | Sign up:
A Legacy That Lives On
More than just a competition, the Merrie Monarch Festival is a testament to the resilience, beauty, and spirit of the Hawaiian people. It stands as a powerful reminder of the importance of cultural preservation, storytelling, and the deep-rooted traditions that make Hawai‘i unique.
Visit Us Online & In-Store
As you immerse yourself in the magic of the Merrie Monarch Festival, we invite you to savor another expression of artistry: Hawaiian coffee. Like hula, our coffees are rooted in place—crafted with care, shaped by the land, and steeped in tradition.
Celebrate the beauty, heritage, and flavor of Hawai‘i with us. Visit our Hilo cafe or browse online to explore award-winning coffees that honor the people and place behind every harvest.
