Privacy policy

Effective Date: January 1, 2023

This Privacy Policy describes the types of information we collect on the Sites, how we use such information and to whom and under what circumstances we may disclose it. This Privacy Policy applies only to this website (www.BigIslandCoffeeRoasters.com), our use of social media sites (collectively, the “Sites”), and any other personal information obtained when you visit our cafe, call, email, or otherwise communicate with Big Island Coffee Roasters.

By accessing the Sites on any computer, mobile phone, tablet, or other device (collectively, “Devices”), making a purchase from Big Island Coffee Roasters, or otherwise interacting with Big Island Coffee Roasters, you agree to the terms of this Privacy Policy. If you do not agree to the policy, please do not use the Sites.

We may modify this Privacy Policy at any time and will post thecurrent version on the Sites. We encourage you to periodically review our Privacy Policy to stay informed about how we are using the information we collect.

Information We Collect and How We Use and Share It

For the 12-month period prior to the date of this Privacy Policy, we explain here what categories of personal information we have collected, where we got it from, and with whom we have shared it. Consistent with California law, our definition of Personal Information includes data maintained in abstract digital formats, including data processed or output by our Automated Decision-Making Technology (ADMT) and Artificial Intelligence (AI) marketing tools.

Category of Personal Information Source Purpose Categories of Recipients
Contact information: name, address, email, telephone From you Fulfillment, newsletters, customer service, promotional offerings Affiliates; Trusted service providers
Purchase & Order information: payment details, communications From you Validate, confirm, and track orders; handle returns; feedback Affiliates; Fulfillment & shipping partners
Payment information: card type, expiration, CVV (encrypted) From you; card issuer Secure transaction processing and fraud prevention Affiliates; Secure card processors
Rewards information: account number, purchase history, age From you; Rewards provider Administer rewards account and provide tailored offers Affiliates; Rewards service providers
Social Media: friends lists, "likes", comments, location Third-party platforms Targeted offers, promotions, and customized site content Affiliates; Marketing partners
Legal information: fraud flags, claims, suspected crimes You; Regulators; Police Protect business against criminal activity and meet legal obligations Affiliates; Fraud protection services; Law Enforcement
Preference information: marketing settings, site interaction From you; Cookies/Tech Enhance shopping experience; recognize you; targeted ads Affiliates; Site analytic services
Device information: IP address, OS, browser, geolocation From you; Site tech Site functionality; security; analytical and demographic purposes Affiliates; Fraud protection & Analytics vendors
Usage Data: webpages viewed, links clicked, click-stream Site tech; Cookies Aggregated analytical purposes; site integrity and security Affiliates; Site analytic services


Cookies and Other Tracking Technologies

We collect Device information using the following technologies:

  • “Cookies” are data files placed on your device. For more information, visit allaboutcookies.org.

  • “Log files” track actions occurring on the Site, collecting IP addresses, browser types, and time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record how you browse the Site.

How do we use your personal information?

We use Order Information to fulfill orders, communicate with you, and screen for fraud. We use Device Information (including IP addresses) to improve site optimization and assess the success of our marketing campaigns.

Sharing your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our store and Google Analytics to understand site usage. We may also share information to comply with laws, respond to subpoenas, or protect our rights.

Behavioral Advertising & Do Not Track

We use Personal Information to provide targeted advertisements. You may opt out of targeted advertising via:

Third Party Pixels and Cookies

When you visit our website, log in, or open an email, cookies and ad beacons may be used by online data partners to associate these activities with information they have about you, including your email address. You may opt out at https://app.retention.com/optout.

Privacy of Minors

Our services are not directed to individuals under the age of 18. We do not knowingly collect, "sell," or "share" personal information from consumers under 18 years of age for cross-contextual behavioral advertising without affirmative authorization.

Access, Correction, & Deletion

We respect your right to access, correct, and delete your personal information. You may access and modify your information by signing into your account. You may also request deletion or restriction of access to your data, subject to legal retention requirements for tax and audit purposes.


Additional Information for California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights.

1. Your Rights:

  • Right to Know & Access: You may request categories and specific pieces of personal information we have collected.

  • Right to Delete: You may request that we delete personal information, subject to legal exceptions.

  • Right to Correct: You have the right to request that we correct inaccurate personal information.

  • Right to Opt-Out of Sale or Sharing: You have the right to direct us not to "sell" or "share" your personal information for targeted advertising.

  • Right to Limit Sensitive Information: We do not collect or process sensitive personal information (such as neural data, biometric data, or precise geolocation) to infer characteristics about you.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

2. Notice at Collection (Categories & Retention):

Category Collected? Purpose Retention
Identifiers (Name, IP, Email) Yes Order fulfillment & marketing 7 years (Purchase) / 2 years (Marketing)
Commercial Info (History) Yes Account management & trends 7 years
Internet Activity (Browsing) Yes Site optimization & targeted ads 12–24 months
Geolocation Data (City/State) Yes Shipping & tax calculation Duration of service
Inferences (Preferences) Yes Product recommendations 2 years


3. Automated Decision-Making Technology (ADMT):

We utilize automated technologies to provide personalized recommendations and tailored marketing. You have the right to request information about our use of ADMT and to opt-out of automated processing that produces significant effects.

4. Exercising Your Rights:

To exercise these rights, contact aloha@bigislandcoffeeroasters.com. You may also exercise opt-out rights via the "Your Privacy Choices" link in our footer or by enabling Global Privacy Control (GPC) in your browser.


Contact Us

For more information, or to make a complaint, please contact us:

Email: aloha@bigislandcoffeeroasters.com

Mail: Big Island Coffee Roasters: Makana Gardens LLC, 76 Kalanianaole St. Hilo, HI 96720, United States