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Effective Date: January 1, 2023
This Privacy Policy describes the types of information we collect on the Sites, how we use such information and to whom and under what circumstances we may disclose it. This Privacy Policy applies only to this website (www.BigIslandCoffeeRoasters.com), our use of social media sites (collectively, the “Sites”), and any other personal information obtained when you visit our cafe, call, email, or otherwise communicate with Big Island Coffee Roasters.
By accessing the Sites on any computer, mobile phone, tablet, or other device (collectively, “Devices”), making a purchase from Big Island Coffee Roasters, or otherwise interacting with Big Island Coffee Roasters, you agree to the terms of this Privacy Policy. If you do not agree to the policy, please do not use the Sites.
We may modify this Privacy Policy at any time and will post thecurrent version on the Sites. We encourage you to periodically review our Privacy Policy to stay informed about how we are using the information we collect.
For the 12-month period prior to the date of this Privacy Policy, we explain here what categories of personal information we have collected, where we got it from, and with whom we have shared it. Consistent with California law, our definition of Personal Information includes data maintained in abstract digital formats, including data processed or output by our Automated Decision-Making Technology (ADMT) and Artificial Intelligence (AI) marketing tools.
| Category of Personal Information | Source | Purpose | Categories of Recipients |
| Contact information: name, address, email, telephone | From you | Fulfillment, newsletters, customer service, promotional offerings | Affiliates; Trusted service providers |
| Purchase & Order information: payment details, communications | From you | Validate, confirm, and track orders; handle returns; feedback | Affiliates; Fulfillment & shipping partners |
| Payment information: card type, expiration, CVV (encrypted) | From you; card issuer | Secure transaction processing and fraud prevention | Affiliates; Secure card processors |
| Rewards information: account number, purchase history, age | From you; Rewards provider | Administer rewards account and provide tailored offers | Affiliates; Rewards service providers |
| Social Media: friends lists, "likes", comments, location | Third-party platforms | Targeted offers, promotions, and customized site content | Affiliates; Marketing partners |
| Legal information: fraud flags, claims, suspected crimes | You; Regulators; Police | Protect business against criminal activity and meet legal obligations | Affiliates; Fraud protection services; Law Enforcement |
| Preference information: marketing settings, site interaction | From you; Cookies/Tech | Enhance shopping experience; recognize you; targeted ads | Affiliates; Site analytic services |
| Device information: IP address, OS, browser, geolocation | From you; Site tech | Site functionality; security; analytical and demographic purposes | Affiliates; Fraud protection & Analytics vendors |
| Usage Data: webpages viewed, links clicked, click-stream | Site tech; Cookies | Aggregated analytical purposes; site integrity and security | Affiliates; Site analytic services |
We collect Device information using the following technologies:
“Cookies” are data files placed on your device. For more information, visit allaboutcookies.org.
“Log files” track actions occurring on the Site, collecting IP addresses, browser types, and time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record how you browse the Site.
We use Order Information to fulfill orders, communicate with you, and screen for fraud. We use Device Information (including IP addresses) to improve site optimization and assess the success of our marketing campaigns.
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our store and Google Analytics to understand site usage. We may also share information to comply with laws, respond to subpoenas, or protect our rights.
We use Personal Information to provide targeted advertisements. You may opt out of targeted advertising via:
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
GPC: Our site is configured to automatically honor Global Privacy Control (GPC) signals from your browser.
When you visit our website, log in, or open an email, cookies and ad beacons may be used by online data partners to associate these activities with information they have about you, including your email address. You may opt out at https://app.retention.com/optout.
Our services are not directed to individuals under the age of 18. We do not knowingly collect, "sell," or "share" personal information from consumers under 18 years of age for cross-contextual behavioral advertising without affirmative authorization.
We respect your right to access, correct, and delete your personal information. You may access and modify your information by signing into your account. You may also request deletion or restriction of access to your data, subject to legal retention requirements for tax and audit purposes.
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights.
1. Your Rights:
Right to Know & Access: You may request categories and specific pieces of personal information we have collected.
Right to Delete: You may request that we delete personal information, subject to legal exceptions.
Right to Correct: You have the right to request that we correct inaccurate personal information.
Right to Opt-Out of Sale or Sharing: You have the right to direct us not to "sell" or "share" your personal information for targeted advertising.
Right to Limit Sensitive Information: We do not collect or process sensitive personal information (such as neural data, biometric data, or precise geolocation) to infer characteristics about you.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
2. Notice at Collection (Categories & Retention):
| Category | Collected? | Purpose | Retention |
| Identifiers (Name, IP, Email) | Yes | Order fulfillment & marketing | 7 years (Purchase) / 2 years (Marketing) |
| Commercial Info (History) | Yes | Account management & trends | 7 years |
| Internet Activity (Browsing) | Yes | Site optimization & targeted ads | 12–24 months |
| Geolocation Data (City/State) | Yes | Shipping & tax calculation | Duration of service |
| Inferences (Preferences) | Yes | Product recommendations | 2 years |
3. Automated Decision-Making Technology (ADMT):
We utilize automated technologies to provide personalized recommendations and tailored marketing. You have the right to request information about our use of ADMT and to opt-out of automated processing that produces significant effects.
4. Exercising Your Rights:
To exercise these rights, contact aloha@bigislandcoffeeroasters.com. You may also exercise opt-out rights via the "Your Privacy Choices" link in our footer or by enabling Global Privacy Control (GPC) in your browser.
For more information, or to make a complaint, please contact us:
Email: aloha@bigislandcoffeeroasters.com
Mail: Big Island Coffee Roasters: Makana Gardens LLC, 76 Kalanianaole St. Hilo, HI 96720, United States